Erika Knight Marketing Kit #RuhnerKAL2025

The Ruhner Knit-a-long (KAL) 2025 offers retailers the perfect opportunity to host a joint KAL event with their customers. Help strengthen customer relationships and create an unforgettable knitting experience for everyone with our brand new KAL.

The wonderful designer Stella Ackroyd has designed for us a beautiful asymmetrical triangular shawl, inspired by the landscape that surrounds our HQ. The Ruhner Shawl begins with a simple garter stitch section and then flows into a simple lace pattern to keep things interesting. It conjures up a similar feeling when driving to our HQ: surrounded by flat land, it suddenly changes into a rugged landscape full of character. This area is called the Ruhner Mountains and where the name of our shawl was born.

Each marketing kit includes the following:
- Cotton drawstring bag with Erika Knight logo
- Metal pin with KAL logo
- Printed pattern
- KAL postcard
- Erika Knight postcard

You will also receive access to a free marketing guide that will provide you with lots of helpful tips for hosting a KAL both online and in person as well as access to our product and marketing images for your social media channels. From mid-February onwards we will also be publishing short instructional videos on YouTube that you can use for your customers. This makes our Ruhner KAL a wonderful opportunity for all retailers, especially those who have never hosted a KAL before and would like some help and guidance along the way.

To sign up, simply place an order as soon as possible to receive your free KAL marketing kit from us. That way you will have the plenty of time to knit a sample shawl for your shop and generate interest in your community. To do this, please enter the following in the comments section when placing your order:

“Kit for KAL 2025 in Wool Local colour X”

Don't forget to put in your colour of choice! The yarn and quantities are as follows:

Erika Knight
Wool Local (100% virgin wool) 2 x 100g
This wonderful blend consists of half luxurious Bluefaced Leicester wool and half rare Masham wool in a fingering weight. This yarn is made from fleece to finished skein in less than 50 miles which is what gives it its name. Pure, natural wool as nature intended for real wool lovers.